ITC Vintage Std Regular

ITC Vintage Std Regular is a classic and dignified display serif designed by Holly Goldsmith and published by ITC. The typeface is based on character shapes found in an all-caps headline from a 1915 magazine advertisement, and it carries an unmistakably Edwardian-era character — balanced proportions, gently bracketed serifs, and the warm geometric-inflected shapes that defined early 20th-century display typography.

This is the exact font used for the title on the Godmothered (2020) Disney+ movie poster, where its early-1900s magazine heritage gives the modern fairy-tale comedy a storybook-but-refined voice. ITC Vintage works best at display sizes, where its decorative serifs and ad-headline proportions can breathe — headlines, posters, book covers, invitations, and any project that needs the confident elegance of early 1900s print advertising.

Available as an OTF in the FontsWiki library. The Regular weight is the workhorse of the family, versatile enough for both all-caps display work and mixed-case headline settings.