Mermaid Serif

Mermaid Serif is a text serif with bold weight, clean serifs, and balanced contrast. It has a clear rhythm that helps names, short titles, and display lines stay readable. That makes editorial work, logos, packaging, and covers feel more finished without looking overworked.

Designed by Scott Simpson in 2012. It includes 252 glyphs with Latin support. That range keeps it practical for branding, packaging, covers, and other short text settings.

Mermaid Serif works well for editorial work, logos, packaging, covers. It reads best in logos, package fronts, invitations, posters, and other short settings where the letter style needs to carry the mood. It also stays useful on labels, social graphics, and brand materials where clear display text matters. It is free for personal use, with separate licensing available for commercial work.