Ground

Ground is a sans serif with clean lines, steady spacing, and modern tone. It has a clear rhythm that helps names, short titles, and display lines stay readable. That makes logos, invitations, web headers, and packaging feel more finished without looking overworked.

Designed by Usman Albaehaqi for Sahlatype in 2023. It includes 99 glyphs with Latin support. That range keeps it practical for branding, packaging, covers, and other short text settings.

Ground works well for logos, invitations, web headers, packaging. It reads best in logos, package fronts, invitations, posters, and other short settings where the letter style needs to carry the mood. It also stays useful on labels, social graphics, and brand materials where clear display text matters. It is free for personal use, with separate licensing available for commercial work.