Average Serif

Average Serif is a sans serif with clear contrast, natural movement, and refined details. It has a clear rhythm that helps names, short titles, and display lines stay readable. That makes logos, posters, web headers, and packaging feel more finished without looking overworked.

Designed by Jamaludin Ahmad Sahestya Dharma in 2019. It includes 62 glyphs with Latin support. Features like italic styles give it more flexibility across packaging, covers, and branding work.

Average Serif works well for logos, posters, web headers, packaging. It reads best in logos, package fronts, invitations, posters, and other short settings where the letter style needs to carry the mood. It also stays useful on labels, social graphics, and brand materials where clear display text matters. It is free for personal use, with separate licensing available for commercial work.